AI products for everyday problems.

Early by design. Already in motion.04 products in the studio.2024 founded in Casablanca.AI native by default.Global ambition from Morocco.

Products we are building.

A shopper comparing product offers across digital retail sources

Lfdal

A Morocco-first price comparison and commerce-discovery platform that helps shoppers compare consumer-electronics prices, merchants, and offers before they buy.

Commerce intelligence

A procurement team comparing supplier offers in a digital workspace

Proficina

A cloud-based B2B e-procurement SaaS platform for Procure-to-Pay management and a centralized commercial marketplace connecting corporate buyers with suppliers.

Procurement technology

A local merchant and mobile shopper participating in a Moroccan digital marketplace

Delaal

A Morocco-first, mobile-first marketplace designed to connect shoppers with local sellers across fashion, beauty, home goods, electronics, and everyday products.

Marketplace commerce

AI at the core.Learn by doing.Build for people.

Ideas and Lessons.

A shopper comparing digital retail offers on a laptop and phone

Lfdal: A Clearer Way to Compare Moroccan Online Offers

Lfdal is being built as a decision layer for Moroccan shoppers who want to compare electronics prices, merchants, and offer quality without opening tab after tab.

September 1, 2026

A procurement team reviewing supplier options and purchasing workflows

Proficina: Connecting Purchasing Workflows with Supplier Discovery

Proficina brings enterprise Procure-to-Pay workflows and supplier discovery into one cloud-based B2B e-procurement platform.

September 1, 2026

A Moroccan merchant preparing goods for a mobile-first marketplace

Delaal: A Morocco-First Marketplace Built Around Local Commerce

Delaal explores how a mobile-first marketplace can make online shopping more trusted and convenient while giving Moroccan merchants better tools to grow.

September 1, 2026

Careers

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